No one ever made a difference by being like everyone else.
10 years ago, I quit my job and left everything behind in Singapore - to write chapter 2 in London. After more than 100 rejections over four months, I finally secured a job and chapter 2 kicked-off.
Five years later, I wrote chapter 3 - when I co-founded BaselineLabs, a growth-marketing and rebranding agency.
Why I Do Marketing
Put simply, marketing is a process of getting people to know about your products and services, tell them how you can help them and why they should choose you.
To me, marketing is exciting - more so than in the past. In the past, marketing were perceived to be mysterious and meant only for the big boys. Fast forward to today, marketing has evolved into a puzzle.
Since the internet became accessible from our finger tips, there is so much information out there. It can be overwhelming and stressful BUT I love it!
Demystifying the complexity and breaking it down to the core essentials - that's what I do best!
From 14 years of professional experience, my specialty lies in identifying problem areas and coming up with solutions. I like to explain things in simple terms - like how I'd explain marketing to my mother!
When you speak to everyone, you speak to no one.
Why Work With Me?
Essentially, you want to get more clients. More high paying clients.
But marketing has become stressful for you!
You've tried many approaches but you don't see any improvement. And you came to the realization that the one-size-fits-all solutions are not getting you the desired results!
You want to work with someone who creates a marketing plan together with you and guide you on what's the best approach without wasting more time and money with trial and error.
Marketing without data is like driving with your eyes closed.
How I can help you
I utilize a practical, creative approach - that means no B.S, using numbers to guide decisions and unique ideas on how to help your business stand out.
For years, I work together with decision makers to come up with actionable insights for quick wins and long term gains.
I have a wide range of experience in corporates - I understand the need for measurable goals and tracking your way to success is crucial for the long game.
In short, I help you to tell the world your business is awesome - so you can better engage with your clients and focus on your core business.