Welcome! Need marketing help?

I’m Clarice Lin, founder of BaselineLabs, Marketing Consultant, Strategist and Coach for small and medium sized businesses and a passionate public speaker on marketing and social media.

I've been named as one of the Top Social Media Influencers to follow in 2019 by Planable, one of the leading social media tool that helps businesses to create and approve content  

I love to tailor marketing plans and recommend best marketing approaches for business owners and entrepreneurs who

  • want to get more visitors to their website and generate more leads online.

  • want to know how to make social media work for their business.

  • want to focus on their core business while leaving their marketing to the expert.

  • are confused about marketing jargons and social media and are looking for guidance to implement effective marketing solutions that work.

  • want to measure their marketing success but don’t know where and how to start.

  • need a marketing plan and help with rebranding.

Hear what my clients say after working with me.

Relying on your gut feel is not enough.

Why marketing is a huge deal

In the last couple of years, new technologies and innovations have transformed – and are still transforming – the marketing landscape more than in the last 100 years combined.

Keeping up to date with ever-changing tools, technologies and marketing strategies can be a stressful and challenging endeavor.

Despite all of this, core marketing principles stay the same:

  • You have to let prospects know about your products and services.
  • You have to convince prospects that you can help them with your products and services.
  • You have to get them to buy from you, not only once but over and over again.
  • You have to get customers to spread the word about you! 🙂

Today, traditional marketing channels such as TV, radio, print ads or classifieds no longer work.

Social media, website and search engine optimizations are dominating today's marketing landscape and added in a new level of complexity.

This may appear like a BIG puzzle BUT doesn't has to be stressful.

If you understand how your customers think and how to utilize each channel to its fullest potential, your marketing plan becomes crystal clear.

Marketing is telling a story about your value that resonates enough with people that they want to give you money

This is where I come in

My philosophy is: Marketing should never be complex and stressful! In fact, it should be fun and exciting! And of course, effective!

For more than 15 years, I have been working with companies of all sizes from big corporations to small family owned businesses to implement and execute results-oriented marketing strategies and tactics.


The right marketing plan for you

I create the right marketing plan for you, and help you to get certainty and clarity on your business goals and long term vision.

"If you can’t articulate and measure your goal, you can’t achieve it."

We take your goals and translate them into simple and actionable milestones to get your business in front of your ideal clients, steps by step.

Together we set up the groundwork to long-term, sustainable growth and success and explore hidden opportunities and quick wins for your profit and cashflow.

Right marketing means

● More and more people find your product

● Your customers have confidence in your brand

● Creating meaningful interactions with your audience

● Presenting the opportunity to be found at the exact moment when the buyer is ready to buy

Find out how you can work with me.

Featured & Press


Group trainings and workshops

I offer group and in-house workshops for busineses who want to increase their sales and scale their business to the next level.

Here are some of my signature trainings.

  • How to turbo boost your content marketing strategy
  • How to get website to rank on page 1 of Google
  • How to generate qualified leads with content marketing
  • How to find hidden potentials for growth and additional profits with website analytics

For a completely bespoke training or workshop for your business, please contact me.